This is amazing - the black comes back
And it gets blacker with each wash
The right side is after washing

Since I have a lot of black and navy clothes, I bought this on a whim.
The result was great!

I was moved to see brownish, faded black linen pants come back to life beautifully in just one wash.
Black T-shirts also lost their faded look after about three washes, and the impression improved a lot.

Besides black, I also tried it on navy cotton blouses and T-shirts, and khaki T-shirts.
The navy blouse and T-shirt came back to life beautifully after one wash.
The khaki doesn't seem to change much, but it's nice that there's no whitish pilling.

Of course I'm happy the color comes back, but what makes me happiest is that I no longer feel that minor stress I used to feel when buying black clothes—worrying about them fading in the wash. Now I can choose black and navy clothes with peace of mind.
Thank you!

I wash black, gray, navy, and even blue clothes all together!
Even without adding fabric softener, the clothes come out soft with nice body and texture. I really love using it. My clothes are wearable again for so much longer, so it feels like great value.

I've used it a bit and it feels good. Everyone seems worried about using it in the washing machine or color transfer to other clothes, but I think black clothes should be hand-washed basically. Thanks to the blue dye, the fibers feel more firm. I'm feeling the difference! Thank you!

I've only used it once so far, but since we have a lot of black clothes at home I'd like to keep using it, though the price is high. The scent is nice, though.

I bought just one to try it out, and it showed results after a single wash.

I'm buying again!

I'm a repeat customer.
Unlike dye, it doesn't re-dye black that's turned whitish, but it does help maintain the black color.
I recommend using it from the moment you get new items.

Since we have a lot of black clothes at home, I use it every day to prevent fading and pilling. It doesn't make them extremely black, but I think that's actually a reassuring point for me (though maybe I'm using too little). My favorite black clothes seem like they'll last longer, and I'm satisfied with being able to pay more attention to fashion in my daily life.

I compared two black T-shirts I wore constantly this summer—one washed with LOVE BLACK and one without. After just two washes, the stitching around the neckline that was starting to turn white became black again.
(The image shows the back neckline of two black T-shirts overlapped. The bottom one was washed with LOVE BLACK, the top one was not.)
I also washed a navy T-shirt with LOVE BLACK and the blue seemed to become more vibrant.
Personally, I don't need the fragrance. While it smells nice, I'd prefer an unscented version if possible.

At first I wondered if it would really restore my clothes in just one wash, but since it's a detergent and not a dye, it doesn't get everything perfectly sleek. That said, I'm always hopeful when I wash, and I end up rewashing things I've cleaned before.

This was my first time using it.
I feel like the surface has become noticeably smoother.
Since the dye strength isn't so intense and it seems to apply evenly without streaks, I feel confident I can keep using it.

The black has recovered somewhat.
Since it's not a dye, it won't become pure black,
but it seems to be improving.