LOVE BLACK | Keeps black beautiful, detergent exclusively for black clothing

LOVE BLACK is a special detergent created to keep black looking beautiful.

Revives faded black, while suppressing fuzz and pilling, and also addresses dullness and discoloration. It keeps black deeper and more beautifully protected.

Functions of LOVE BLACK - 01

Approach the blue pigment.

The mixture of red, blue, and yellow pigments results in "black," but since blue easily fades due to ultraviolet rays and other factors, it is the first color to disappear, causing black clothing to become reddish-black.

Therefore, by complementing the faded "blue," we restore the overall balance and approach the original black color.

Functions of LOVE BLACK - 02

Approach the fraying (or fuzziness).

Black clothing, after being washed several times, develops an overall whitish, hazy appearance. This phenomenon occurs because the fabric becomes fuzzy.

Therefore, by incorporating a special enzyme that removes fuzz, we will eliminate fuzz and small pills, smooth the entire fabric, improve the whitish hazy condition, and take an approach to restore it closer to the original black.

Functions of LOVE BLACK - 03

Detergent formulation for black use

Typical laundry detergents are specialized for whitening clothes, are mildly alkaline, and may contain optical brighteners.

LOVE BLACK is a neutral detergent for delicate clothes. It contains gentle cleansing ingredients that do not break down black pigments. It also does not contain any optical brighteners.

Functions of LOVE BLACK - 04

Just wash it in the washing machine.

LOVE BLACK is a detergent that achieves these functions simply by washing them in a washing machine. It offers the same ease of use as regular liquid detergents and has excellent cost performance.

For small loads of laundry, the regular bottle can be used for more than 35 washes. This brings the cost to under 85 yen per wash, and using the refill pack makes it even more economical.

After

Before

FAQ

Black clothing and blue-toned clothing can be washed together. Other clothing items cannot be washed together with them.

When washing white clothes, they may turn blue. Please do not wash them together with anything other than black or blue items.

Yes, it’s fine. Since the print is on a material that does not get dyed, there is no problem.

1. To complement the quickly fading blue color.
2. To remove fuzziness.

These two functions revive faded black.

No. It will not be effective with soaking, so please wash it using the regular laundry mode.

Some color may transfer during washing, but most of it is removed during the subsequent rinsing stage.

If you are concerned, please either rinse once with an empty drum or wash using the drum cleaning mode.

Buying in a set is even more of a bargain.

Black Stays Black. Wash After Wash

Just by adding LOVE BLACK and washing in the washing machine, the black color of faded black clothes is restored.

It suppresses pilling and fuzz, addresses dullness and fading, and keeps black deeper and more beautiful.

If you're particular, go for casual clothes.

LOVE BLACK APPAREL

The apparel concept of LOVE BLACK is "the best everyday wear."

Comfortable and relaxed fit.
Top-quality fabric.
A deep shade of black.

And the aspect I am most particular about is the sense of size.

At LOVE BLACK, we are committed to not changing the fit or fabric texture of each series, so that once you have made a purchase and are satisfied, you can confidently buy different designs thereafter.